There are competitors in the market. How is the TV PLUS offering different/unique?
Absolutely! Competition is a good thing. Consumers have a lot of choices. Basically, there are 2 types of competitors (see the diagram below):
On the one Side, there are Swisscom, UPC, Sunrise or others who use technologies such as IPTV or DVB platforms. In other words, these providers go through their own network, such as their own cable TV network or telephone connection. In Switzerland, just over 2 million households watch TV this way. In most cases, you have to sign a contract for at least 12 months and subscribe to everything (TV, Internet, telephony) from the same provider. You are bound to your location and cannot take the TV boxes with you elsewhere. You usually pay 100-140 CHF on the average. With TV PLUS you are not locally bound, can cancel monthly and it costs 24.90 CHF/Mt. for TV. You can choose a good internet provider yourself for 39-50 CHF – so you are saving 50%.
On the other side, there are Zattoo, Teleboy, Wilmaa and others, which like TV PLUS, use OTT (Over the Top) platforms. OTT basically means that these services do not need an own network or are bound to one specific Internet provider. TV PLUS is the solution for people who don’t want to deal (anymore) with app installation on devices and unfriendly operation of smart TVs. TV PLUS works very simply: switch on and watch TV on a big screen instantly. VoD, Netflix and Youtube can be operated with the same (and only necessary) remote control. Above all, we focus on uncomplicated operation.
Not to forget: you can use up to 5 boxes at the same time, 4K picture quality, enjoyment on a big screen instead of a small mobile screen etc.
We like to think that TV PLUS uses the best of the two worlds and combines their advantages to the benefit of the consumers.
