Management & Board

TV PLUS Management Team

TV PLUS is managed by a team of experienced professionals with complementary fields of expertise.

Rudolf Kiseljak

Founder, CEO, Chairman

Rudy has an extensive international experience in product management and development, marketing and sales in the audio/video industry, creation of innovative products and services, as well as founding, managing and structuring start-ups. Started in 2018 and officially launched in 2019, TV PLUS is Rudy’s 4th startup company. Previous engagements also include working as CEO at AVIQ Systems AG, VP Product Management at BridgeCo, a technology startup, and as Head of Product Management at Studer Professional Audio, an industry leader in professional audio systems. He holds a dipl.ing. degree in Electronic Engineering, a M.Sc. degree in Digital Audio Engineering and an Executive MBA from IMD in Lausanne, Switzerland.


Pierino Signorell

Business Development & Marketing

With over 35 years experience in Marketing & Sales, Pierino brings a vast experience to the team and is internationally and nationally active. He has experience in the industry, trade and service sectors. Successful leader in Marketing & Sales at IVECO, Goodyear, Pirelli, Esselte, CSE, Nissan, Peugeot and VPZ among others. Pierino joined the TV PLUS team in April 2019. Educated at Insead in Marketing Management, at HSG in General Management and at ZHAW in CAS Digital Marketing. Pierino is business fluent in German, English and French.


Zhelyazko Zhelev

Head of Development & Team Lead

Zhelyazko is in charge of managing the entire development team in Bulgaria as well as working on some aspects of development himself. He is an Android specialist with many years of experience in the field and brings 10 years of experience in development of Set-top boxes with DVB and streaming technology. Zhelyazko holds a Bachelor of Science, Computer Science – Information Technologies, Business Administration degree from the University of Central Oklahoma and a Master of Science, Software Technologies degree from Sofia University St. Kliment Ohridski.


TV PLUS Board of Directors

The TV PLUS Board consists of a team of senior executives with many years of Board experience.

Ulrich O. Birch

Board  Member and Vice-Chairman

Ulrich is a seasoned business leader with experience in senior executive positions and serving on boards of directors at multinational companies, mainly covering industrial sectors: Gretag, Ascom, New Sulzer Diesel, Leica Geosystems, Colfax Pump Group, and ABB. For over ten years, Ulrich was based in China, where he was heading for six years ABB’s Turbocharging business unit, including a joint venture, factory and a service and sales network. For another five years, Ulrich advised European companies for doing business in China and resolving issues. Concurrently, he served as Chairman of the Board, Southwest Region of the European Union Chamber of Commerce in China. Since returning to Switzerland in 2016, Ulrich works as independent executive advisor, board member, and interim manager. He supports companies, startups and organizations for generating better value and reducing risks, namely in an international environment. He is also a regular speaker at executive seminars and at universities. Ulrich O. Birch holds a master’s degree in Electrical Engineering from ETH in Zurich, as well as a diploma in Business Administration.


Dr. Marco S. Marty

Board Member and Secretary

Marco is the Managing Director and Founder of the law firm MV Legal Partners Inc. in Zurich. In addition to being a Board member, he supports TV PLUS in questions regarding legal matters. Marco completed his law studies at the University of Zurich. He obtained his a PhD after his bar exam and a LL.M. in the 1990-ties. Ever since he is involved with juridical matters and looks back at nearly 30 years of experience as a lawyer and in-house counsel for a private bank.

Marco serves as board member for various companies and has extensive experience in advising corporate clients.
Therefore, he is responsible for every kind of legal issue at TV PLUS. Marco prepares all documents regarding the corporate governance, reviews contracts with third parties and is the contact person for initial general legal advice.


Herbert Steinbach

Board Member

Herbert graduated in Business Management and Economics in Cologne and since has more than 25 years of business practice in global IT Solutions & Services and 20 years experience in startup investments and coaching. For more than 30 years Herbert has been a member of several Industry Organisations and Associations such as American Chamber of Commerce, European Technology Forum, Berlin Capital Club, C.F. von Weizsäcker Society and more recently in Switzerland with SKO, BAS (Business Angels Switzerland) and Swiss StartUp Invest in Zürich. Since 1979 his career with global IT Companies includes senior management positions in Development, Sales and Marketing at General Electric (USA), Dun & Bradstreet, Progress Software, Forté Software, acquired in 2000 by SUN Microsystems. In 2003 he moved to Switzerland and has since engaged in several startups and business development mandates, including board functions with Wisekey in Geneva, Vögtlin Instruments in Basel and ASN Advisory Services Network in Zurich, and currently with Honorex and TV PLUS.


Reinhard Stary

Board Member 

Reinhard has more than twenty years of wide-ranging and diverse leadership and management experience. These include CEO, COO, CFO and Chairman/Member of the Board of Directors as well as non-executive directorships in small, medium-sized and large international companies in the fields of IT, Services, Financial Services (Banking, Insurance, RegTech) and Industrial Technology. Reinhard is currently CEO at coatmaster AG, an industrial technology start-up, which he joined as CFO and COO in 2017. Reinhard also holds non-executive directorships (including a chairman of the board position) in three Zurich-based technology companies (RegTech, Media, Software). He graduated from the Vienna University of Economics and Business Administration with a M.Sc. and studied violin at the University of Music and Performing Arts in Vienna. He also holds a dual MBA degree from Columbia University (with Beta Gamma Sigma honours) and the London Business School (with distinction). In March 2016 he was awarded Chartered Director (CDir) at the Institute of Directors (IoD), UK, the leading association for Corporate Directors (Board Members).


Rudolf Kiseljak

Board Member and Chairman

CV as above.